Lex Fefegha
Creative Coder
My work spans a diverse array of mediums including experimental games, interactive toys, installations, and film.
Through these creations, I invite audiences to explore alternative realities, learn through play, and experience new perspectives and emotions.
Founder of The Office of Art and Technology, an interactive storytelling studio.
Currently collaborating with Google Arts & Culture Lab, combining game mechanics, interactive systems, and generative AI to create playful experiments that help people connect with culture. ⅓
of community tech school Future Inventions.
Former associate lecturer UAL's Creative Computing Institute & Central Saint Martins on computational futures, AI and narrative environments. Former co-founder of COMUZI.
Projects
Sparky (2025)
An interactive toy that allows you to turn everyday objects into wacky inventions & discover your inventor alter ego with the help of Google AI.
Yinka Ilori’s Dreaming with Flamingos (2025)
An experimental narrative driven game where you are a young flamingo on a quest to restore a park’s lost song and unlock an AI powered musical playground.
A collaboration with contemporary artist Yinka Ilori and Google Arts & Culture Lab. Made with Christine Sugrue, Shóna Slemon & Freya Salway.
Dance We Do (2024)
An afro-surrealist animated film exploring themes of identity, dance, transformation, and ancestral connection through a mystical fantasy.
The film employs motion capture technology and the Unreal game engine to reimagine the traditional Ekombi dance of Nigeria's Efik people.
Made with Olivia Ema. Commissioned by Digital Body Festival.
Cupidku (2024)
An interactive toy created to explore the capabilities of multimodal AI models + getting people to express their love for their loved ones on Valentine's Day.
The Weather Gallery (2023)
Interactive installations showcasing AI art that explores weather’s boundless influence, from iconic moments in history through to modern culture and commerce. Made with George P. Johnson.
Thames Path 2040 (2022)
An AI research project that visualises what Londoners might lose and what will remain in a future where heavy rainfall will lead to flooding on the Thames Path in 2040. Commissioned by The New Real.
The Hip Hop Poetry Bot (2021)
An interactive toy created to generate poetic responses to everyday questions in the form of rap and hip hop in collaboration with Google Arts & Culture. Made with Google’s Artists and Machine Intelligence Program, Holly Grimm, Rifke Sadleir and Cyril Diagne.
Decentralise (2021)
An interactive toy exploring the history of black british art at somerset house. Made with COMUZI, Somerset House's Young Producers & Seamus White.
Care B0t (2020)
An artistic intervention bot showing exactly how painful and uncaring the policies and procedures are for victims when reporting harassment and mitigating harassment. Made in collaboration with Caroline Sinders.
The Invisible Mask (2019)
An interactive installation exploring fashion's historical role as a defence against the invasion of surveillance culture. Made with Mozilla, FutureEverything, COMUZI & Mat Hill.
A.D.A. (2019)
An interactivr bot experience, created to celebrate Ada Lovelace Day on 8 October 2019. Made with COMUZI & Ada LoveLace Institute.
Deathbotbeta (2019)
An interactive bot experience that explores the issues intersecting online culture, digital legacy and death. Made with artist collective digital&dead (Sarah Derat & Rachel McRae).
F'xa (2019)
A feminist interactivr bot experience that teaches users about bias in AI systems. Made with COMUZI & The Feminist Internet.
Future of News Articles (2018)
An exploration into new story formats for the news that are more effective than conventional video or article formats. Made with folks at the BBC R&D team + COMUZI.
Selected Press + Publications
“Sparky” Is The Latest Effort By Google To Find Something Useful To Do With Its AI (2025)
New AI-powered experiments from Google Arts & Culture Artists in Residence (2025)
How artist Yinka Ilori is using AI to bring his vision to life (2025)
Design With Play: The thinking behind Falmouth University's new pedagogy (2025)
Projections: "Things are not normal" (2023)
Will AI mean that creative directors get stuck in an “echo chamber” of design? (2023)
Is AI a danger to human life or are ‘thinking’ machines man’s best friend? (2023)
Celebrate World Poetry Day with an interactive poetry experience (2023)
Be immersed in creative AI experiences with ‘The New Real Salon’ (2022)
Selected Talks + videos
Making playful things to tell important stories (2024)
Creative Dialogues Episode 2: Big Space (2023)
AI: Solving problems or imagining futures (2023)
This Climate does not exist (yet) (2023)
An introduction to artificial creativity with Alex Fefegha (2020)
Teaching + workshops
Intro to Game Design, 'Design is Play Symposium', Falmouth University (2025)
Prototyping short films with AI, All Flows (2024)
My Grandmother and AI, AI Anarchies, Akademie der Künste Berlin (2022)
Associate Lecturer, MA Narrative Environments, Central Saint Martins (2021-2022)
How Does AI Augment Human Relationships?, Tate Modern (2019)
How Does AI Augment Human Relationships?, SPACE Art + Tech (2018)