Lex Fefegha
London based creative coder, game designer & artist.
From experimental games and digital playgrounds to playful chatbots and art installations, my work invites audiences to explore alternative realities, learn through play, and experience new perspectives and emotions.
Currently exploring AI gaming experiments that inspire cultural discovery and foster learning at Google Arts & Culture Lab.
Founder of The Office of Art and Technology. Member
of art collective Future Inventions.
Works in progress
afro-surrealist video game film
invention toy
climate change strategy sim
Projects
Dreaming with Flamingos (2025)
Dreaming with Flamingos is an experimental narrative driven game where you are a young flamingo on a quest to restore a park’s lost song and unlock an AI powered musical playground.
A collaboration with contemporary artist Yinka Ilori and Google Arts & Culture Lab.
Cupidku (2024)
An interactive experiment created to explore the capabilities of multimodal AI models + getting people to express their love for their loved ones on Valentine's Day.
The Hip Hop Poetry Bot (2021)
A playful AI experiment created to generate poetic responses to everyday questions in the form of rap and hip hop in collaboration with Google Arts & Culture. Made with Google’s Artists and Machine Intelligence Program, Holly Grimm, Rifke Sadleir and Cyril Diagne.
Decentralise (2021)
An interactive digital platform exploring the history of black british art at somerset house. Made with COMUZI, Somerset House's Young Producers & Seamus White.
Care B0t (2020)
An artistic interactive intervention showing exactly how painful and uncaring the policies and procedures are for victims when reporting harassment and mitigating harassment. Made in collaboration with Caroline Sinders.
The Invisible Mask (2019)
A playful installation exploring fashion's historical role as a defence against the invasion of surveillance culture. Made with Mozilla, FutureEverything, COMUZI & Mat Hill.
A.D.A. (2019)
A conversational interface, created to celebrate Ada Lovelace Day on 8 October 2019. Made with COMUZI & Ada LoveLace Institute.
Deathbotbeta (2019)
A interactive playful bot experience that explores the issues intersecting online culture, digital legacy and death. Made with artist collective digital&dead (Sarah Derat & Rachel McRae).
F'xa (2019)
A feminist, playful and engaging interactive experiment that teaches users about bias in AI systems. Made with COMUZI & The Feminist Internet.
Future of News Articles (2018)
An exploration into new story formats for the news that are more effective than conventional video or article formats. Made with folks at the BBC R&D team + COMUZI.
Selected Press + Publications
Design With Play: The thinking behind Falmouth University's new pedagogy (2025)
Projections: "Things are not normal" (2023)
Will AI mean that creative directors get stuck in an “echo chamber” of design? (2023)
Is AI a danger to human life or are ‘thinking’ machines man’s best friend? (2023)
Celebrate World Poetry Day with an interactive poetry experience (2023)
Be immersed in creative AI experiences with ‘The New Real Salon’ (2022)
Selected Talks + videos
Making playful things to tell important stories (2024)
Creative Dialogues Episode 2: Big Space (2023)
AI: Solving problems or imagining futures (2023)
This Climate does not exist (yet) (2023)
An introduction to artificial creativity with Alex Fefegha (2020)
Teaching + workshops
Intro to Game Design, 'Design is Play Symposium', Falmouth University (2025)
Prototyping short films with AI, All Flows (2024)
My Grandmother and AI, AI Anarchies, Akademie der Künste Berlin (2022)
Associate Lecturer, MA Narrative Environments, Central Saint Martins (2021-2022)
How Does AI Augment Human Relationships?, Tate Modern (2019)
How Does AI Augment Human Relationships?, SPACE Art + Tech (2018)