I'm a creative technologist based in London, building interactive and immersive experiences that sit somewhere between story, game, and world.

I work with brands, agencies, and tech companies to bring ideas to life from early concept and prototyping through to production-ready builds.

Whether that's an AI-powered activation, a WebXR experience, an interactive installation, or a game mechanic that makes a product feel alive, I bring both creative direction and technical execution to the same table.

I lecture at art and design schools across Europe and speak at conferences on play and emerging technology.