I am a creative engineer based in London.
I make immersive, playful experiences that sit somewhere between game, story, and world; experimenting with emerging technology to find new ways people can live inside a narrative.
I've worked with Google, BBC, IBM, Samsung and Mozilla, and lecture at art and design schools across Europe.
- Working with the Google Arts & Culture Lab on a contract basis
- Associate Lecturer, MA Narrative Environments
- Co-founder of Future Inventions Lab, a community tech school.
Expertise
Creative Technology
Web experiences, games, live installations, and physical prototypes — built end-to-end from brief to concept to code to launch.
AI + Emerging Tech
Designing the interaction and storytelling layer around generative models — prototyping with LLMs, generative music, image, and video.
Immersive Storytelling
Translating complex ideas into things people can play with — narrative-driven experiences across web, XR, and physical space.
Education + Facilitation
Lecturing and running workshops at art and design schools — teaching through making, play, and critical thinking about technology.
Selected Press + Publications
- Tool Tuesday: Google's Arts and Culture Games (2025)
- "Sparky" Is The Latest Effort By Google To Find Something Useful To Do With Its AI (2025)
- Let your imagination run wild and create improbable AI-powered contraptions to discover your inventor alter ego (in Portuguese). (2025)
- New AI-powered experiments from Google Arts & Culture Artists in Residence (2025)
- How artist Yinka Ilori is using AI to bring his vision to life (2025)
- Design With Play: The thinking behind Falmouth University's new pedagogy (2025)
- Projections: "Things are not normal" (2025)
- Will AI mean that creative directors get stuck in an "echo chamber" of design? (2023)
- The Weather Company's Cannes Lions activation aims to make weather data sexy with generative AI (2023)
- Is AI a danger to human life or are 'thinking' machines man's best friend? (2023)
- Celebrate World Poetry Day with an interactive poetry experience (2023)
- Be immersed in creative AI experiences with 'The New Real Salon' (2022)
- (A)I, Rapper: Who Voices Hip-Hop's Future? (2022)
- The rise of anti design (2021)
Selected Talks + Videos
- Missing Archives, Missing Futures (2025)
- Disrupting the system (2025)
- Making playful things to tell important stories (2024)
- Creative Dialogues Episode 2: Big Space (2023)
- AI: Solving problems or imagining futures (2023)
- This Climate does not exist (yet) (2023)
- An introduction to artificial creativity with Alex Fefegha (2020)
Teaching + Workshops
- How to create playful multimodal AI experiences, MA Media Design, HEAD – Genève (2025)
- Intro to Game Design, 'Design is Play Symposium', Falmouth University (2025)
- Prototyping short films with AI, All Flows (2024)
- My Grandmother and AI, AI Anarchies, Akademie der Künste Berlin (2022)
- Associate Lecturer, MA Narrative Environments, Central Saint Martins (2021-2022, 2025-)
- Associate Lecturer, Introduction to Computational Futures and AI, UAL Diploma in Creative Computing (2019-2021)
- How Does AI Augment Human Relationships?, Tate Modern (2019)
- How Does AI Augment Human Relationships?, SPACE Art + Tech (2018)