The brief was to develop novel and effective ideas to better engage Generation Z individuals and young-middle aged women to participate and understand the news more effectively.
Process
We came aboard to assist the team in the third phase of the project which focused on understanding the news better & facilitating better participation with the news.
We engaged in a 8 day sprint which included user research, ideation, rapid prototyping and concept testing.
Kick off sessionInterviewsSketches
Prototypes
We created five prototypes named Simplify, Annotate, Levels, Progress and WhoSaidWhat all exploring different aspects of understanding the news better and more user participation with new contents.
Here are two examples:
Simplify — alternative simplified versions of some paragraphs in a story to provide more context or background information
Perspectives — presents a selection of short video and audio clips — each from a different point of view — to address the audience’s need for different viewpoints on a story.
